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I think a lot about how things feel to use.

When something isn't clear, or takes more effort than it should. The context someone is in, and the emotions they bring with them.

Those details matter. They shape how people experience a product, and whether they trust it.

My work goes beyond just words or design. I focus on the language, structure, and systems that make things feel clear, consistent, and human—across an entire experience.

And a big part of that is people.

The people using what we create, and the people building it. I care about creating shared understanding, raising the bar, and making it easier for people to contribute, question, and do their best work.

Tiana Smith

Professional deets
Experience
Staff Content Designer Shopify · 2022–2026
Principal UX Content Strategist Capital One · 2020–2022
Senior UX Writer PNC · 2016–2020
Education
MA in Professional Writing Carnegie Mellon University · 2016
BA in Writing, Rhetoric & Technology University of South Florida · 2015

Beyond work
Things that make me happy

Baking bread and other yeasted baked goods, cutting paper into things, painting or drawing, a bit of chaos gardeningA less structured way of gardening where you plant things without a strict plan and let the garden figure itself out., and reading (predictable, I know).

Reading goodreads →
Now Under the Whispering Door
2026 reading challenge — 6 of 24 books
Last 10 read